• Market Challenges: Changing Costs, Capabilites & Competition - and constant Commoditization
• Business Challenges: Winning market share fast while selling changing and untested products with unknown value and direction.
• Product Challenges: Horizontal vs. Vertical value delivery - niching down or going for TAM?
• Pricing Challenges: Charge for unknown value, Sharing unpredictable costs with customers, tradeoff between agility & stability
• The way forward: outline of a pricing strategy for AI in uncertain times.

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