We help private equity companies create winning pricing and packaging strategies.
We help our private equity clients with pricing from initial due diligence pre-acquisition to full commercial transformations involving redesigns of pricing and product portfolios, renegotiation with existing customers and a structured approach to integrating new bolt-on acquisitions.
Our clients often face issues with sub-par management teams - or getting new management up and running without overwhelming them with projects. There is often a lot of legacy debt in both product structure and customer portfolios that needs to be cleaned up before a real growth cycle can be started. We often work alongside internal value add teams or other external consultants.
We often help with:
- Ownership Strategy: 3-7 year growth plan from acquisition to exit.
- Raising Prices: unlock value of existing customers with pricing.
- Due Diligence: assessment of pricing potential pre-acquisition.
- First 100 Days: execution on low-hanging fruits for early quick wins.
- New Markets & Channels: we create pricing for new growth tracks.
- Integrate Acquisitions: unify and simplify product and pricing across multiple acquisitions
- Perpetual-to-SaaS: We shift perpetual and on-prem models to SaaS.
- Professional Services: we overhaul PS structure and pricing.
- Exit prep: Boost profitability and growth 1-2 years ahead of exit.
Issues we often deal with:
- Poor Management: low quality or fatigued management.
- Resistance to Change: unwillingness and fear of change across the organisation
- Poor Data: missing or flawed data.
- Unclear Costs: poor cost data and unprofitable customer segments
- Race Against Time: short timeframe to achieve results
- Discount Culture: rampant discounting and poorly managed sales teams.
- Commercial & Technical Debt: legacy issues in the tech stack and in customer contracts.
- Entrenched Contracts: poor licensing and terms with no pricing mechanisms.
- Surprises: material issues not discovered during due diligence.
Recent
Private Equity
Projects
EU Logistics Tech
Pricing Redesign & Implementation
$5-10M ARR:
EU Scale-Up
Packaging & Pricing post-M&A
$25-50M ARR
European HR-Tech
Pricing Redesign & Implementation
$50-100M ARR:
We had this mentality: "Should we really be paying a large amount of money for somebody to do this when a lot of the ideas are going to come from us internally? Can it really be that hard?". And I guess: yes, it can.
Pete
,
CFO
Especially our older customers were heavily underpriced for sure.
Haukur Hannesson
,
CEO
AGRInventory
A big part of the process was navigating alignment internally. And it was very clear that Ulrik and Willingness To Pay understood that this was a big part of the problem and had a methodology and approach to drive it.
Haukur Hannesson
,
CEO
AGRInventory
