Podcast

Lovable prices its Pro and Business plans at the same $50 a month, sells credits instead of seats and charges a 20% premium on top-ups. Rob and Ulrik unpack the multi-pool credit system, rollovers, free grants, the Europe-only free plan and the enterprise add-ons, and ask whether the model is a buy.

Clay has become the pricing model everyone wants to copy, and its latest change splits pricing into data credits sold close to cost and a new actions metric for orchestration. Rob and Ulrik unpack the two metrics, the usage tiers, rollovers, top-ups and the missing agency tier.

Canva pricing has reached the point every freemium company eventually hits: there is almost nobody left to convert.

Okta pricing moved from a flexible a la carte menu to curated bundles in Q2 of 2025, and this episode is a full teardown of that change.

Salesforce pulls in $35B in revenue but only $6B in net income - and spends $13B a year on sales and marketing just to grow 3B, or roughly $4.50 to acquire $1 of growth. Ulrik and Rob unpack how decades of "commercial debt" (bespoke discounting, sprawling packaging, and a many-headed product suite) built this pricing strategy, and whether Agentforce is a real rethink or just AI stacked on top of the same legacy complexity.

Intercom (Fin) was growing at 4% year-over-year while the median SaaS company was at 19%. Instead of optimising their way out of it, they scrapped their seat-based model entirely and rebuilt around a single metric: the resolved conversation. Rob and Ulrik tear apart how Fin AI's $0.99-per-outcome pricing works, why it's already pushing $100M ARR on its own, and where the model starts to break - including the hidden risk of a price war and the uneven value problem between a private bank and a gaming company.

HubSpot is the company every SaaS startup wants to copy when it comes to pricing — but most miss why it actually works. In this episode, Rob and Ulrik unpack the full arc of HubSpot's pricing strategy: the clever two-axis model that unlocked expansion revenue, the freemium CRM launch that took on Salesforce, and the bundle mechanics that turn complexity into a math game customers enjoy playing. Then they dig into where HubSpot is heading — AI credits, agent teams, and the shift from system of record to system of action.

In this episode of Pricing Page unPacked we dive into Slack’s journey from a simple messaging app to an organizing app that can seem near ubiquitous for many industries. Ulrik Lehrskov-Schmidt and Rob Litterst share their insights on Slack’s AI rollout, tiered features, and dynamic pricing strategies. You’ll learn about their tiered AI features—basic summaries, advanced analytics, and enterprise-grade AI—and the surprising pricing tactics that drive user adoption while keeping margins healthy. We're always happy to hear your thoughts, so don't hesitate to leave a comment!

In our latest Pricing Page Unpacked episode, we dig into how Notion turned free personal users into an organic growth engine — and how that freemium model quietly spread the product across teams, departments, and entire organizations.

In this episode of Pricing Page unPacked, we break down Figma's pricing page — from its expanding product suite and seat structure across designers, developers, and collaborators, to how AI credits are reshaping SaaS packaging and the future of seat-based pricing.