• Ulrik Lehrskov-Schmidt

Simple 4-Step SaaS Pricing Design

The simple framework I've used to design over 100 B2B SaaS pricing and packaging models. Without fail.


When designing pricing for SaaS there are a series of questions you must answer: what is our capability - what can we deliver to the market? What customer segments are we serving? What should we sell them - tiers, modules, add-ons, services? What pricing model should we choose? And how much should we charge?


What really matters, though, is the sequence in which you answer all of these questions.


Check out the video below for my never-fail 4-step design framework I have used to design SaaS pricing models for anyone from pre-revenue startups to $1B+ ARR technology leaders: