The Pricing Roadmap
10,000+ Copies sold
#1 Bestseller in 7 categories
Over 100 five star reviews
Over 10,000 copies sold. #1 Bestseller in 7 categories. Over 100 five star reviews
The author caught my attention right away by comparing SaaS to trains because the analogy made a ton of sense. I went through a rigorous startup accelerator (Founder's Institute) and found that the info in this book was very accurate and in line with what we heard each week from investors. ...I really enjoyed the breakdown of users, customers, product in terms of an iteration of customers.
L.B
This book is maybe the best $3 I've ever spent for my career. I needed a primer for some work on pricing our company's software, and this went well-beyond. It lays out a robust yet intuitive framework for approaching B2B SaaS pricing, and is chock-full of examples. Nearly every page gave me an insight worth writing down to use at work...
Evan
The Pricing Roadmap is a super helpful book for folks trying to figure out how to price their B2B SaaS stuff. I've been so confused about pricing, and this book really helped me out. The author has a terrific way of making pricing plans that customers will actually like. They took all the confusing stuff and turned it into a clear path that makes sense...
ReloaderCE
If you're in the world of B2B SaaS, "The Pricing Roadmap" by Ulrik Lehrskov-Schmidt is a must-read. This book is a game-changer when it comes to designing pricing models that your customers will love. Lehrskov-Schmidt's insights are gold—practical, actionable, and backed by real-world examples. The book demystifies the complex world of pricing, guiding you through the process with clarity and precision...
Jessica
This is the best book I have ever read on SaaS pricing. It covers everything you need to know as a founder in breadth and depth with a good mix of conceptual and anecdotal insights. Highly recommend!
Christoph
For anyone who is in or interested in the world of pricing in business, this book is for you. I didn’t expect much for its price and thought it may be boring since it is an informative book, but I was wrong. The book was entertaining, easy to follow, and had lots of information to take away that I will be applying to my own practices. Very easily worth the read and without little regret, especially considering the price.
A.Noh
This is likely the best book on pricing I have ever read. It's not just knowledgeable and insightful, but also incredibly entertaining. Reading it feels akin to diving into a classic thriller or detective novel by Conan Doyle. I would highly recommend this book to anyone involved in pricing, or simply to those desiring a quality read from the world of business.
Hab Madoyan
The book is about Saas proving but actually you can use it for many other business following the rationale and principle’s behind. Highly recommended!
Cesar
This book delves into the intricacies of pricing strategy in a way that feels relatable and actionable. It doesn’t just throw around jargon; it offers real-world insights that can make a difference in how you approach pricing. As someone trying to build a business while juggling family life, I appreciated the straightforward advice on creating offers that resonate with customers...
Laura Russ
I loved reading 'The Pricing Roadmap' by Ulrik Lehrskov-Schmidt. The book is a fantastic resource for anyone involved in B2B SaaS pricing strategy. It's well-written, practical, and filled with real-world examples that make it easy to understand how to implement successful pricing strategies. I highly recommend this book to anyone looking to improve their pricing strategy. 5/5 stars!
Sally Khallash
The author caught my attention right away by comparing SaaS to trains because the analogy made a ton of sense. I went through a rigorous startup accelerator (Founder's Institute) and found that the info in this book was very accurate and in line with what we heard each week from investors. ...I really enjoyed the breakdown of users, customers, product in terms of an iteration of customers.
L.B
This book is maybe the best $3 I've ever spent for my career. I needed a primer for some work on pricing our company's software, and this went well-beyond. It lays out a robust yet intuitive framework for approaching B2B SaaS pricing, and is chock-full of examples. Nearly every page gave me an insight worth writing down to use at work...
Evan
The Pricing Roadmap is a super helpful book for folks trying to figure out how to price their B2B SaaS stuff. I've been so confused about pricing, and this book really helped me out. The author has a terrific way of making pricing plans that customers will actually like. They took all the confusing stuff and turned it into a clear path that makes sense...
ReloaderCE
If you're in the world of B2B SaaS, "The Pricing Roadmap" by Ulrik Lehrskov-Schmidt is a must-read. This book is a game-changer when it comes to designing pricing models that your customers will love. Lehrskov-Schmidt's insights are gold—practical, actionable, and backed by real-world examples. The book demystifies the complex world of pricing, guiding you through the process with clarity and precision...
Jessica
This is the best book I have ever read on SaaS pricing. It covers everything you need to know as a founder in breadth and depth with a good mix of conceptual and anecdotal insights. Highly recommend!
Christoph
For anyone who is in or interested in the world of pricing in business, this book is for you. I didn’t expect much for its price and thought it may be boring since it is an informative book, but I was wrong. The book was entertaining, easy to follow, and had lots of information to take away that I will be applying to my own practices. Very easily worth the read and without little regret, especially considering the price.
A.Noh
This is likely the best book on pricing I have ever read. It's not just knowledgeable and insightful, but also incredibly entertaining. Reading it feels akin to diving into a classic thriller or detective novel by Conan Doyle. I would highly recommend this book to anyone involved in pricing, or simply to those desiring a quality read from the world of business.
Hab Madoyan
The book is about Saas proving but actually you can use it for many other business following the rationale and principle’s behind. Highly recommended!
Cesar
This book delves into the intricacies of pricing strategy in a way that feels relatable and actionable. It doesn’t just throw around jargon; it offers real-world insights that can make a difference in how you approach pricing. As someone trying to build a business while juggling family life, I appreciated the straightforward advice on creating offers that resonate with customers...
Laura Russ
I loved reading 'The Pricing Roadmap' by Ulrik Lehrskov-Schmidt. The book is a fantastic resource for anyone involved in B2B SaaS pricing strategy. It's well-written, practical, and filled with real-world examples that make it easy to understand how to implement successful pricing strategies. I highly recommend this book to anyone looking to improve their pricing strategy. 5/5 stars!
Sally Khallash
The author caught my attention right away by comparing SaaS to trains because the analogy made a ton of sense. I went through a rigorous startup accelerator (Founder's Institute) and found that the info in this book was very accurate and in line with what we heard each week from investors. ...I really enjoyed the breakdown of users, customers, product in terms of an iteration of customers.
L.B
This book is maybe the best $3 I've ever spent for my career. I needed a primer for some work on pricing our company's software, and this went well-beyond. It lays out a robust yet intuitive framework for approaching B2B SaaS pricing, and is chock-full of examples. Nearly every page gave me an insight worth writing down to use at work...
Evan
The Pricing Roadmap is a super helpful book for folks trying to figure out how to price their B2B SaaS stuff. I've been so confused about pricing, and this book really helped me out. The author has a terrific way of making pricing plans that customers will actually like. They took all the confusing stuff and turned it into a clear path that makes sense...
ReloaderCE
If you're in the world of B2B SaaS, "The Pricing Roadmap" by Ulrik Lehrskov-Schmidt is a must-read. This book is a game-changer when it comes to designing pricing models that your customers will love. Lehrskov-Schmidt's insights are gold—practical, actionable, and backed by real-world examples. The book demystifies the complex world of pricing, guiding you through the process with clarity and precision...
Jessica
This is the best book I have ever read on SaaS pricing. It covers everything you need to know as a founder in breadth and depth with a good mix of conceptual and anecdotal insights. Highly recommend!
Christoph
For anyone who is in or interested in the world of pricing in business, this book is for you. I didn’t expect much for its price and thought it may be boring since it is an informative book, but I was wrong. The book was entertaining, easy to follow, and had lots of information to take away that I will be applying to my own practices. Very easily worth the read and without little regret, especially considering the price.
A.Noh
This is likely the best book on pricing I have ever read. It's not just knowledgeable and insightful, but also incredibly entertaining. Reading it feels akin to diving into a classic thriller or detective novel by Conan Doyle. I would highly recommend this book to anyone involved in pricing, or simply to those desiring a quality read from the world of business.
Hab Madoyan
The book is about Saas proving but actually you can use it for many other business following the rationale and principle’s behind. Highly recommended!
Cesar
This book delves into the intricacies of pricing strategy in a way that feels relatable and actionable. It doesn’t just throw around jargon; it offers real-world insights that can make a difference in how you approach pricing. As someone trying to build a business while juggling family life, I appreciated the straightforward advice on creating offers that resonate with customers...
Laura Russ
I loved reading 'The Pricing Roadmap' by Ulrik Lehrskov-Schmidt. The book is a fantastic resource for anyone involved in B2B SaaS pricing strategy. It's well-written, practical, and filled with real-world examples that make it easy to understand how to implement successful pricing strategies. I highly recommend this book to anyone looking to improve their pricing strategy. 5/5 stars!
Sally Khallash
This is a book written from the trenches. It captures my experience helping pre-revenue startups to $1B+ market leaders ignite growth through smarter pricing.
Get pricing wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses.
Get it 'sort of right' and watch as your sales team struggle to convince your customers to buy - and prepare to settle for higher acquisition costs, higher churn, lower CLTV, lower valuation in the funding game and lower growth.
Get it right and watch as your product *clicks* with your market: acquisition costs plummet because customers 'get it'. Your Chief of Product high-fives your Chief of Sale. Churn lowers because customers think your pricing is fair. Average Revenue per customer increases as customers feel they are buying value - and they buy more over the course of their lifetime with you.
This book shows you how to:
Raise prices every quarter without losing customers.
Price during the crucial pilot phase with those first early customers.
Turn your product roadmap into a massive growth engine by adding a pricing roadmap.
Figure out how much your customers are willing to pay – for every feature.
Design pricing that your sales team will love.
Charge different customers different prices; and be open about it.
How to package your product into tiers, modules, add-ons and more.
Design pricing models that your customers will love.
Raise prices every quarter without losing customers.
Price during the crucial pilot phase with those first early customers.
Turn your product roadmap into a massive growth engine by adding a pricing roadmap.
Figure out how much your customers are willing to pay – for every feature.
Design pricing that your sales team will love.
Charge different customers different prices; and be open about it.
How to package your product into tiers, modules, add-ons and more.
Design pricing models that your customers will love.
Raise prices every quarter without losing customers.
Price during the crucial pilot phase with those first early customers.
Turn your product roadmap into a massive growth engine by adding a pricing roadmap.
Figure out how much your customers are willing to pay – for every feature.
Design pricing that your sales team will love.
Charge different customers different prices; and be open about it.
How to package your product into tiers, modules, add-ons and more.
Design pricing models that your customers will love.
About the author
Ulrik Lehrskov-Schmidt is a leading global expert on B2B SaaS pricing, and advices tech companies across Europe, US and Asia-Pacific to create pricing models that radically accelerates growth and unlocks the value of their underlying technology.
He has done commercial redesigns for over 100+ B2B SaaS companies, including dozens of business model transformations from perpetual license and on-prem legacy solutions to cloud based SaaS. He has worked for both privately held and publicly listed companies, from early stage venture to $10B+ recurring revenue enterprises.
He is a former entrepreneur with 3x exits, a prolific writer and active keynote speaker on the topics of Pricing & Monetization, Business Models, Market Validation of Products, Commercially Driven Product Design and Behavioural Economics.
He holds a graduate degree in Analytical Philosophy & a Masters degree in Finance from Harvard University.
Rethink how much you charge.
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