What “Preferred Pricing Partner” actually means
Microsoft works with a small number of pricing partners across Western Europe. The relationship runs in two directions: we work with Microsoft directly on ISV monetization strategy, and Microsoft refers ISVs in their ecosystem to us when a pricing redesign is the next step.
The work spans the full stack — how a SaaS business charges, how it packages, how it sells into enterprise. The point isn’t to find a clever price. It’s to build pricing that scales with the business as it scales.
Who we work with
ISVs in Microsoft’s Western Europe ecosystem. Global B2B SaaS companies from Series A through Series D. Enterprise software vendors selling into the Fortune 1000.
What we do
Four pieces of the same job.
/01
Pricing architecture
Pricing models, packaging structure, and metrics that scale with how customers experience value.
/02
Enterprise deal dynamics
Structuring six- and seven-figure deals so they close on schedule, not on discount.
/03
AI packaging
Bundling vs unbundling AI features, tier mechanics, and pricing for usage-heavy AI products.
/04
Monetization strategy
Pricing as a system — designed once, evolved as the product, customers, and segments shift.
Client outcomes
Three recent engagements in the Microsoft ecosystem and adjacent B2B SaaS.
