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“This collaboration gave us confidence to test different business models and make brave decisions about sales and pricing. It helped us win enterprise customers faster.”‍

– Jakob Vang Glud, CEO, Predicti

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‍Finding the right formula for growth

How Predicti grew enterprise customers 250% and accelerated sales cycles with flexible business models

‍Key Outcomes

• 250% increase in enterprise customers in just months
• Sales cycle significantly shortened

About the company

Founded in Copenhagen in 2022, Predicti is a fintech startup with an ambitious mission: to reimagine how banks and financial institutions engage their clients. Led by founder and CEO Jakob Vang Glud, the 15-person team builds live events designed to spark proactive, real-time conversations - bringing immediacy and human connection back into a sector often defined by bureaucracy and delay.

• Industry: Financial-services events
• Stage: Startup

Challenge: A strong mission, but no clear path to scale

From day one, Predicti’s purpose was bold: transform financial-sector engagement. But execution proved more complicated. The team was largely technical, leaving Jakob as the sole salesperson, and he quickly found himself facing fundamental questions:

• Should pricing be usage-based or fixed?
• How could they cut down the long, slow enterprise sales cycles?
• And most urgently: could they prove traction fast enough to sustain growth?

Without answers, scaling felt like a gamble.

‍Solution: A test-and-learn approach

Rather than rush into building a sales department, Predicti partnered with Willingnesstopay.com for commercial guidance and sparring. The collaboration focused on speed and clarity:

• Testing multiple business models in parallel to see what stuck
• Mapping the sales process to expose bottlenecks, particularly around legal approvals, to determine that preparing documents up front shaved weeks off negotiations
• Embedding Proof of Concepts directly into onboarding, transforming them from a box-ticking exercise into a decisive sales tool

A mantra emerged: “Sell any product to any customer at any time.”

This guiding principle gave the young company room to test, learn, and adapt, without losing sight of growth.

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Result: 250% growth in large-enterprise customers

The impact was immediate. Predicti grew its enterprise customer base from two to seven in just months: a 250% increase. Sales cycles shortened, conversations gained momentum, and the team walked away with a practical playbook for flexible pricing and faster deals.

Though Predicti ultimately stuck with its original pricing structure, the collaboration left the company with a toolbox of tested models and a deeper understanding of how to scale. Most importantly, it gave Jakob and his team the confidence to push forward, transforming what once felt like a leap into the dark into a solid path for sustainable growth.

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“We recommend this collaboration to any company exploring its business model or sales process. The outside perspective saved us time and helped us move faster.”

– Jakob Vang Glud, CEO, Predicti

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