Free diagnostic

The 30-minute pricing audit

We’ll review your pricing, packaging, and deal flow — and tell you what we’d change. No charge, no pitch.

What you get

Four things, in 30 minutes. No deliverable, no follow-on slide deck. The point is what you walk away knowing.

/01
Pricing structure check
Models, metrics, and packaging — and where they’re out of alignment with how customers experience value today.
/02
Packaging review
Tier boundaries, ladder dynamics, and where the value cliff between tiers actually sits versus where you think it does.
/03
Deal-flow look
Where deals are stalling, what your discounting patterns reveal, and what the win-loss data is quietly pointing at.
/04
Willingness-to-pay snapshot
What the willingness-to-pay data says you could be charging — and which segments would say yes if you did.

What it costs

Nothing. We do this because roughly one in six audits turns into a project we’d want to take on. Everyone else walks away with a sharper view of what to fix — and no obligation either way.

What to bring

  • Your current pricing page (or the latest internal version)
  • Two or three recent lost deals — no names needed, just the shape
  • An hour from your CRO, head of product, or whoever owns pricing

Who runs it

Ulrik Lehrskov-Schmidt and one of our senior consultants. We’ve done ~200 SaaS pricing redesigns — including ISVs in Microsoft’s Western Europe ecosystem, Fortune 1000 software vendors, and Series A through Series D B2B SaaS. Microsoft’s Preferred Pricing Partner for the region.

Book your audit

Pick a time on Ulrik’s calendar, or send us a note and we’ll come back inside half a business day.

Direct calendar

Book a 30-min slot now

Best if you already know you want to talk. Ulrik’s availability, live.

Send a note

Tell us where you’re stuck

Best if you want a tailored response first. Senior team member replies within half a business day.

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30 minutes. We'll tell you what we'd change.

Book your audit

Rethink how much you charge.

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