How I can help you

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How I can help you

I help you unlock extraordinary growth and profitability from your packaging and pricing - just as I've done for over 100+ other B2B SaaS businesses across Europe, Asia and North America.

Whether you are a legacy tech company looking to migrate an on-prem solution to cloud, a scaleup looking for the next S-curve or a growing tech company looking to maximise metrics and strengthen the commercial narrative prior to an exit - I've done it and I can help you.


Typical issues I help companies with:

  • Hit and exceed growth targets.

  • Improve margins

  • Secure profitability despite variable input costs.

  • Improve specific KPI's (e.g. NDR, ARPA, Churn, CLV/CAC).

  • Introduction of new product. 

  • Shift on-prem to cloud - with low or no churn.

  • Help T&M businesses productize their IP and create ARR.

  • Monetisation of open source eco-systems.

  • Monetisation through value chains (e.g. OEM-Owner-Operator).

  • Go up-market

  • Go down-market.

  • Shifting to product-led sales.

  • Shifting service revenue to ARR.

  • Iron out friction between Product and Sales departments.

  • Get past "We already tried that".

  • Set up future-proof contract frameworks.

  • Optimise prices - also across geographies.

  • Build growth forecasts, budgets and KPI structures that work.

  • Build and support internal Pricing Functions so you can DIY.

Typical Issues I help owners / Investors with:

  • Build strategies and clear roadmaps to hit true scale.

  • Plan exit strategies that the founders actually want to live through.

  • Raise growth capital across VC, private equity and IPOs.

  • Growth through M&A.

  • Help VC and PE portfolio companies unlock growth.

  • Chair boards to help executives drive growth.

Typical results

I don't take on work where I'm not strongly confident that I can ensure there is going to be a definite 'Before' and 'After'. My baseline success is that you are distinctly and tangibly better off after working with me.

This is what have allowed me to build a 7-figure income as a solo-consultant, based exclusively on referrals and word-of-mouth.

That said, typical results include:

  • Increased growth - often doubling or tripling existing rates.

  • Increased ARPA - often adding +50%, +500% or more.

  • Increased TAM as we target new markets with existing product.

  • Decreased sales cycles and increased conversion rates as customers 'get it'.

  • Decreased operational 'load' of customers as we streamline contracts, discounts and product configurations.

  • Increased valuations - both from higher ARR and better multiples due to better unit economics.

Who I help

I work exclusively with B2B tech companies with recurring revenue models. This is most often SaaS, but can also entail hardware components, platforms, data-as-a-service, managed service concepts and so forth.


I work with companies from all stages of the lifecycle, from pre-revenue startups to publicly traded legacy tech companies and I work across all timezones.

Who I do not help

I do not work with companies or clients who:

  • Only need a few hours to 'take a look at what we're doing'. I don't work on an hourly basis as I find it unethical. Also all of my work is scoped based on outcomes ('publish new pricing with a net-increase in ARR), not inputs or methods ('we spend 5 hours / do a workshop etc.).

  • Ask me to answer a RFP.

  • Need a team to come and execute the project for them. If you need this, fair enough. Then you are better off going to McKinsey or SimonKucher and hiring a team. I'm happy to introduce you to partners I know who do good work.

  • Need only pure optimisation work. If your offering and pricing model is all locked in and you only need optimised price points and have no interest in building this capability in-house I can recommend reaching out to either (generalists - former SimonKucher wizz kids) or (SaaS specialists, better at sub $20K ACV. Disclaimer: I'm a shareholder).

All of the above are legitimate requests - but you will be better off finding another provider for them than engaging with me as your advisor.

How I work

Reach out and schedule a call with me. I'll prioritise to find a time for us within a few days. We then go over your general situation, and establish what you are trying to achieve by working with me. We ensure these objectives are formulated as hard measurements to allow us to track progress on them.

We assess the likely minimal value from reaching those objectives - both in hard monetary terms, but also in organisational 'wins' like decreased friction between Product and Sales.

I then suggest a method for how we might reach those objectives in terms of a methodology and a timeline. 

If we agree conceptually that this project is worth doing I will then send you a formal proposal which you'll accept and then we can start working. 

You can reach out via the form below, or send me an email.


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