Get pricing wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses. 

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Get it 'sort of right' and watch as your sales team struggle to convince your customers to buy - and prepare to settle for higher acquisition costs, higher churn, lower CLTV, lower valuation in the funding game and lower growth.

 

Get it right and watch as your product *clicks* with your market: acquisition costs plummet because customers 'get it'. Your Chief of Product high-fives your Chief of Sale. Churn lowers because customers think your pricing is fair. Average Revenue per customer increases as customers feel they are buying value - and they buy more over the course of their lifetime with you.

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This book is written in the trenches helping B2B SaaS businesses from pre-revenue Venture cases to €1B market leaders pour fire on their pricing. 

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This book will show you:

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• How to design pricing models that your customers will love.

• How to optimally package your product into tiers, modules, add-ons and more.

• How to charge different customers different $$ - openly.

• How to design pricing that your sales team will love.

• How to figure out how much your customers are willing to pay - for every feature!

• How to turn your product roadmap into a massive growth engine by adding a pricing roadmap.

• How to price during the crucial pilot phase with those first early customers.

• How to raise prices - every quarter. Without losing customers.

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