B2B SaaS Pricing Book

Pricing is the Interface that moves value between your SaaS product and your customers

Get pricing wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses. 

Get it 'sort of right' and watch as your sales team struggle to convince your customers to buy - and prepare to settle for higher acquisition costs, higher churn, lower CLTV, lower valuation in the funding game and lower growth.


Get it right and watch as your product *clicks* with your market: acquisition costs plummet because customers 'get it'. Your Chief of Product high-fives your Chief of Sale. Churn lowers because customers think your pricing is fair. Average Revenue per customer increases as customers feel they are buying value - and they buy more over the course of their lifetime with you.

This book is written in the trenches helping B2B SaaS businesses from pre-revenue Venture cases to €1B market leaders pour fire on their pricing. 

This book will show you:
  • How to design a pricing model that your customers will love.

  • How to optimally package your product into tiers, modules, add-ons and more.

  • How to charge different customers different $$ - openly.

  • How to design pricing that your sales team will love.

  • How to figure out how much your customers are willing to pay - for every feature!

  • How to turn your product roadmap into a massive growth engine by adding a pricing roadmap.

  • How to price during the crucial pilot phase with those first early customers.

  • How to raise prices - every quarter. Without losing customers.

B2B Saas Pricing Book - Ulrik Lehrskov-S
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Publication in December 2019 via PubliShare Publishing

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About the author

Ulrik Lehrskov-Schmidt is a former entrepreneur who has started and sold three companies before co-founding Behavioural Strategy Associates where he works exclusively with B2B SaaS pricing all across the chain of companies from pre-revenue startups to legacy enterprises who are moving their core business to the cloud.

Ulrik is a prolific writer and an active keynote speaker on the topics of Pricing & Monetization, Business Models, Market Validation of Products, Commercially Driven Product Design and Behavioural Economics. 

He holds a graduate degree in Analytical Philosophy & a Masters degree in Finance from Harvard University.

Ulrik can be found on LinkedIn here and can be emailed here.