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Walk into a room.
Walk out with your new Pricing & Packaging.​
And get no-holds-barred free access to me for 90 days while I support you during validation and implementation


This is the fastest and most comprehensive design service I offer to startups.

Instead of using months to debate, argue and spin your wheels I will cut through the noise and guide you to a vastly improved commercial model. 

My Goal : There will be a clear 'before' and 'after'.


1-Day Pricing Sprint

€25,000 +VAT

Walk into a room. Walk out with a pricing and packaging model that works. Get full access to me during a 90-day implementation phase.

Together, we will:
  • Design packaging and pricing that fits your customers, your sales model, your investors' excel sheets and your long term product roadmap.

  • Build pricing and discount architecture to monetise customers properly across sizes and types.

  • Settle on key terms and conditions such as payment periods, contract lengths and product guarantees.

  • Lay out a timeline with clear milestones and accountability for you to validate the pricing with customers and go live with your new pricing.

  • Solve any 'particular' issues you might have: partners and resellers, marketplace dynamics, competitive positioning, migration from old product versions to new etc.


I will:

  • Meet with you and your leadership team individually before the event, to understand your desired outcomes for the session, get to know the group, and identify potential fault lines and tensions.

  • Design an agenda for the day that ensures your most important issues are resolved.

  • Travel to you anywhere in Europe or the UK. Outside these locations, reach out and discuss options.

  • Facilitate throughout an intense day of productive challenge and fruitful debate.

  • Ensure your action list is thorough and accountabilities are clear for everyone in the room.

  • Provide post-event access for all participants to my 'Pricing-Phone' service for questions on what we decided, how to execute, or anything else, for 90 days.

You will:
  • Answer a simple data-request I forward to you. Expect around 1 days work for one person. 

  • Produce a new Pricing & Packaging framework along with a fool-proof implementation plan for everyone, in hours not months.

  • Align across your leadership team on why your customers are buying your solution and how they perceive your price. 

  • Vastly reduce risk in your model by eliminating common mistakes and getting clarity on the risks you have to run and why.

  • Communicate your commercial direction succinctly and convincingly throughout your organisation, eliminating redundant excess work, wheel spinning and friction between teams.

  • Free up more time eliminating friction in sales, product and finance than you actually use implementing the new Pricing & Packaging - essentially gaining time and execution power.

  • Get advice from an expert who's also a former 3x founder himself.

  • Grow revenues. About a quarter of my 1-Day Pricing Sprint clients more than double MRR from new sales within 90 days. About two quarters less-than-double, but still do +20% growth on comparable lead flow. Last quarter get results later as they postpone implementation or not at all because they fail to implement for one reason or another.

  • Read a case story here.


HAVE QUESTIONS?: write me at


1-Day Pricing Sprint

€25,000 +VAT


My 'Services for Startups' are just that - for startups only.

(Defined as any company that has yet to turn a profit.) 

The vast majority of my consultancy practice comes from serving non-startup clients from SME's to Fortune 500 corporates. These projects usually start at a minimum of €100K and are - by their nature - highly tailormade to the situation at hand.

My startup services are not. I've done this enough to know how to get you to that 'next level' efficiently and expediently.

For that reason I don't change the format (it has plenty of built-in flexibility) and I never offer discounts.

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